Ecommerce articles

 

9 Things To Optimize On An Ecommerce Site To Drive Sales

Need to boost sales on your online shop? Here are 9 areas to cover so you can make the customer journey smoother from start to finish.

Adam Proehl

 / July 18, 2022 

notes from above article:

Pricing & Promotions

This one is simple: Make your discounts clear for your customers.

If 20% off means the price goes from $53.99 to $43.19, do the math for the customer instead of just stating “20% off.”

Drive Online Sales With These 5 Search Optimizations

Maximize sales through your online store by streamlining the customer journey and optimizing your site’s technical aspects.

Loren Baker

 / July 8, 2022  /  

 

Social Media Marketing articles

 Updated information 10/10/2022

OPINION

Who Really Benefits from the Creator Economy?

Published Oct. 7, 2022

By 

Andrew HutchinsonContent and Social Media Manager

The Creator Economy has become a much bigger focus over the last few years, with the rise of TikTok sparking a new battle amongst the social platforms to maximize their creator appeal, in order to keep popular users posting to their apps.

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New Insights Highlight the Best Times to Post on Facebook and Twitter in 2022

Published July 6, 2022

By Andrew Hutchinson

 

Looking for tools and apps to help streamline your digital marketing workflow? Some handy recommendations in this new listing.

10 best tools infographics 

Instagram information

 updated 7/29/2022

Three days after that warning, Instagram pulled the plug — a stunning admission, columnist Linette Lopez writes, that Zuckerberg basically has no idea what he's doing.

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 I'll add here latest Instagram marketing information:

Article 1:

How to Share Posts From the Instagram Feed to Stories

Ash ReadEditorial @ Buffer

Timing your Social Media marketing

 

The best times to post on social media in 2021

Written byby Elizabeth Arens

Published on May 10, 2021

 

from above article - what's your experience?

 

Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. All time frames are recorded in Central Time Zone (CST). Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Industry-specific data includes mid- to high-level engagement times.

• What are the best times to post on Facebook?
• What are the best times to post on Instagram?
• What are the best times to post on Twitter?
• What are the best times to post on LinkedIn?
• How to find your own best times to post on social media
• Best times to post on social media by industry
• Healthcare
• Media
• Education
• Nonprofit
• Restaurants
• Tech
• Travel & Tourism
• Finance
• Hospitality
• How we gathered the data

 

Digital advertisement and marketing information

 

• What is a third-party cookie?
• Why are third-party cookies going away?
• What will replace third-party cookies?
• Who gets to decide what will replace third-party cookies?
• What will the outcome of all this be?

Online Auction resources and information

 I will be updating this page with information regarding online auctions and fundraising resources:

 

top charity auction websites to help your search:

1. OneCause
2. Qgiv
3. Snowball
4. Double the Donation
5. ClickBid
6. Silent Auction Pro
7. WebMaestro
8. Winspire
9. eBay for Charity
10. 360MatchPro
11. BiddingForGood
12. BenefitEvents

 

 

• Double the Donation Top 10 Charity Auction Item Ideas. Now that you have your charity auction website, you’ll need to procure some items to post listings of! Check out Double the Donation’s favorite items for some inspiration.
•  
• OneCause’s Charity Auction Item Ideas. If Double the Donation’s list doesn’t give you enough options, check out OneCause’s list of ideas. Between the two, you’re sure to find plenty of items your donors will love!
•  
• Double the Donation’s Charity Auction Guide. If you’re just about ready to host your charity auction, take a look at Double the Donation’s ultimate guide to brush up on your auction knowledge and get the best tips in the biz.

 

You might like to check out blog entry of May 25th regarding marketing private schools. 

On another note here is the database of organizations: you can search here

Marketing private day schools

Several months ago, I was recommended by a friend of mine to join the Friends of HMADS.

Due to the lockdown, we have been holding Zoom meetings. Our next meeting is coming up soon. We will be presented by marketing video for the grand fundraising that the school needs to survive and give the most needed private day school education.

I did some research regarding marketing of private day schools and I came upon very useful tips on how to market. Advertising isn't marketing, you need branding, to stand out and show your real value to the community.

Here are the well written articles I compiled:

15 Fantastic Private School Marketing Ideas Jun 14, 2014 by Brandon Gaille

https://brandongaille.com/15-fantastic-private-school-marketing-ideas/ 

10 Tips for Effective School Marketing

https://www.outreach.com/10-tips-for-effective-school-marketing.aspx

Jagodowski, Stacy. "3 Ways to Market Your Private School." ThoughtCo, Feb. 11, 2020, thoughtco.com/ways-to-market-your-school-4084040.

12 Inexpensive and Easy Ways to Market Your School

May 15, 2013 | By Heather McGowan

How to Create a Marketing Plan for Your School By 

Stacy Jagodowski

Updated May 25, 2019

Choosing A Private School In Troubled Times by Updated April 22, 2020 | by Robert Kennedy

I hope you find the above sources useful.

Your comments and suggestions for effective outreach is very welcome.